How to Recruit New Member Owners

Why recruit new member owners to Terre Foods? Without at least 600 members we cannot take the next step to opening the store. It’s that simple. It’s imperative. It’s must-do. And why not do it now?

The absolute BEST way to get new member owners is for our current member owners to recruit their family, neighbors, friends and co-workers to join!

How To Recruit New Member Owners to Terre Foods:

 

• Come to a training!  You’ll learn more information, have questions answered and learn how to respond to objections. March 28, 5:30-6:30 p.m. at the Unitarian Universalist Church, 1875 S. Fruitridge Ave., Terre Haute
• Wear the buttons. They serve as great conversation starters!
• Know your stuff.  Read information about Terre Foods and find an FAQ about the coop included in this toolkit or on the web at www.terrefoods.coop
• Know the payment options. Remind them that it’s a one-time equity payment. No annual fees. We will likely invite them to make a member loan to provide necessary capital for the project but it’s optional.
• Stock up on Membership Brochures and “Membership has Benefits!” discount info cards. Send email to info@terrefoods.org to request as many as you need!
• Know your audience! Spend your energy talking to people who you think would be interested:
  • Foodies
  • Natural food/product people
  • New families, especially those with very young children
  • “Buy local!” supporters
  • Gardeners/farmers
  • Those worried about their health
  • Retirees and the elderly
• Know that it will take multiple “asks” before they sign: A standard rule of thumb is to ask 6 times in 6 ways. So start now. In addition to your efforts, Terre Foods has an advertising awareness campaign going on now through April 30 to help bolster your message!
• Use email. Tell your story about what prompted you to become an owner.
• Use social media. “Like” Terre Foods on Facebook and follow us on Twitter then share our posts with your friends.
• Have a party, invite a board member to come and informally talk to your guests about the coop. We love parties! Email to info@terrefoods.org
• Work the Farmer’s Market. Help staff our table, Saturdays beginning in May. Contact Holly Hudson at hhudson40@gmail.com.
• Invite friends to road trip. If you’re headed to Bloomington or Paoli, take a friend or family member along and stop at Bloomingfoods (3 locations www.bloomingfoods.coop) or Lost River Market and Deli in Paoli (www.lostrivercoop.com) and show them what it’s all about!

 

Don’t forget: For every member you recruit, you receive a $20 gift card to Terre Foods!